# GEO. Generative engine optimisation

> Generative engine optimisation: the label agencies use for the work of making a retailer’s content more likely to be found, selected and cited when a customer asks ChatGPT, Gemini, Perplexity or Google’s AI Overviews what to buy.

Source: https://barkingcat.ai/terms-of-trade/geo/

## Terms of Trade · Edition 4: The AI pitch, and Barking Cat’s own terms

Definition

Generative engine optimisation: the label agencies use for the work of making a retailer’s content more likely to be found, selected and cited when a customer asks ChatGPT, Gemini, Perplexity or Google’s AI Overviews what to buy. It overlaps heavily with SEO; what changes is the outcome, from a ranking on a page to an appearance in an answer.

Field note

GEO is the new AEO, which was the new SEO. Same agency, new deck.

Board question

When a customer asks an AI assistant for the best product in our category, are we in the answer, and who checked last month?

Applied through

The Agentic lens of [the AI Diagnostic](https://barkingcat.ai/the-barking-cat-ai-diagnostic/); the practice asks the same question of itself every month, with a fixed panel of ten prompts across four assistants.

Related terms
- [AI Overviews](https://barkingcat.ai/terms-of-trade/ai-overviews/)
- [llms.txt](https://barkingcat.ai/terms-of-trade/llms-txt/)
- [Agentic commerce](https://barkingcat.ai/terms-of-trade/agentic-commerce/)
- [Site search](https://barkingcat.ai/terms-of-trade/site-search/)

## Contact

steve@barkingcat.ai

Barking Cat Advisory Limited. Registered in England and Wales, company number 17338003.