# PIM. Product information management

> Product information management: a system that holds one record per product, with its attributes, descriptions, imagery and channel-specific variants, and feeds it to the website, marketplaces, print and wholesale so that every channel sells the same product the same way.

Source: https://barkingcat.ai/terms-of-trade/pim/

## Terms of Trade · Edition 3: The technology proposal

Definition

Product information management: a system that holds one record per product, with its attributes, descriptions, imagery and channel-specific variants, and feeds it to the website, marketplaces, print and wholesale so that every channel sells the same product the same way. Bought to replace the spreadsheet that did this before, badly.

Field note

PIM is an expensive replacement for spreadsheets that feeds on spreadsheets to produce spreadsheets.

Board question

How many people does it take to get a new product live across all channels, and how many days after the stock lands?

Applied through

[Operational Excellence](https://barkingcat.ai/the-cats-whiskers/operational-excellence/) in the Cat’s Whiskers, internally ready before externally funded; the Data foundation of [the AI Diagnostic](https://barkingcat.ai/the-barking-cat-ai-diagnostic/), because a PIM full of half-completed attributes is the reason the AI project stalls at month three.

Related terms
- [Replatform](https://barkingcat.ai/terms-of-trade/replatform/)
- [Headless](https://barkingcat.ai/terms-of-trade/headless/)
- [Composable](https://barkingcat.ai/terms-of-trade/composable/)
- [Single customer view](https://barkingcat.ai/terms-of-trade/single-customer-view/)

## Contact

steve@barkingcat.ai

Barking Cat Advisory Limited. Registered in England and Wales, company number 17338003.