Independent ecommerce and commercial advisory for UK retail and consumer boards.

Why you are here

Something is not working, and the room cannot agree what.

You are most likely here because someone thought you should be. A conversation at an event, a post that landed, or a name passed on by someone whose judgement you trust.

And you are probably here because of a specific feeling. The numbers are not moving the way the investment says they should. The agency wants a replatform. The technology team wants better data. The board wants an AI answer by the end of the quarter. Everyone in the room has a solution, and no two of them are solving the same problem.

That is the moment this practice is built for. Not the moment you have diagnosed the problem and need a pair of hands to execute it. The earlier one, where you can feel that something is wrong and cannot yet name it, and every voice offering to help also happens to sell the fix they are recommending.

You do not need the problem defined before we talk. Working out what it actually is happens to be the job.

Proof

RTIH Innovation Awards judge 2026 · eCommerce Expo 2026 speaker · Agentic Commerce and Payments Summit, Stockholm

Two ways in

One recognition point, two diagnostic questions. Each diagnostic stands on its own method, and what follows either of them is optional, not automatic.

Nothing here loops and nothing returns. Two diagnostics, two separate methods, and no arrow claiming one engagement leads to the next.

Also on the site: the problems we help solve, three ways in, not three rungs, what Barking Cat is not, and where AI spend pays back.

Most leaders learn about their website from inside the building: dashboards, agency decks, and the opinion of whoever spoke last. Your customers see something else entirely, and they vote with their baskets. The Barking Cat Review walks your proposition the way a customer does, and reports it as a clear-eyed account of the experience you are actually selling, seen from the only side of the screen that spends money. It is not an operations review.

The walk

The first search, the landing, the product page, the basket, the checkout, the parcel, the return.

Measured against

Traffic, conversion, order value, margin, repeat.

You receive

A quantified diagnosis, the one constraint that is actually binding, and a plan sequenced so your leadership team can govern it, landed in a working session rather than left on a shared drive.

Timeframe

Two to four weeks, deliberately light on your organisation.

BOOK THE CONVERSATION

The practice writes down what it believes, when it believed it, and lets the record keep score.