Barking Cat is Steve Webster, a commercial operator running retail and ecommerce P&Ls since 1999: UK, EU, US and GCC markets, apparel and footwear, consumer electronics, homewares and publishing, from fast fashion to premium heritage brands, in start-up, founder-led, PE-backed and PLC ownership. He has run the build rather than observed it, in a market with a good deal of advice from people who have never traded a P&L through a bad quarter. The employers, roles and numbers are set out on Steve Webster’s record page.
Barking Cat is a commerce advisory practice for retail and consumer businesses: strategy, proposition and the commercial operating model behind them. The work starts by reviewing what is already built, meaning the platforms, the agencies, the roadmap and the spend, and helps you get more from the investments you have already made before choosing the next ones.
The chairman is Casper. He sits above the operation, declares loudly and often, and is compensated in freeze-dried chicken hearts, a rate he negotiated up from Dreamies and has never discounted since. The firm’s pricing policy is modelled on his example. He does not attend client meetings. He does, however, appear on this page, mid-declaration, because a practice named after an impossible cat should at least introduce you to the possible one.
