Most leaders learn about their website from inside the building: dashboards, agency decks, and the opinion of whoever spoke last. Your customers see something else, and they vote with their baskets.

The Review reports on the experience you are actually selling, from the only side of the screen that spends money. It is deliberately light on your organisation: analytics access, a handful of conversations, two to four weeks, and a working session to land it. It does not review your operations, and it is a fixed-scope engagement. Where the evidence points to operations, that work is taken as a strategic project.

commercial lenses, one diagnosis

readiness checks behind them

2 to 4

weeks, light on your organisation

The method

Thirty minutes

What is happening in the business, what the Review would examine, and whether there is work worth doing. Both sides decide.

The walk

Your proposition, walked the way a customer walks it: the first search, the landing, the product page, the basket, the checkout, the parcel, the return. Alongside it, your filed accounts and your competitive context, because the site only means something against the numbers.

The lenses

Eleven commercial lenses, one diagnosis. Each lens reads the same business from a different seat, and the findings converge on a single constraint. Behind them sits the Cat’s Whiskers, the practice’s readiness framework: seven foundations and thirty-six readiness checks, built from running these businesses.

The numbers

Every finding is measured against the figures that pay the wages: traffic, conversion, order value, margin, repeat. The working is shown, starting with what a single point of conversion is worth in your business, against your filed results.

From this page

Forty findings without a hierarchy is a spreadsheet.

The binding constraint

Forty findings without a hierarchy is a spreadsheet. Every Review names the one constraint that holds the rest back and sequences everything behind it: what to fix in a fortnight, what to build in a quarter, and what not to spend on at all.

The working session

The findings are argued with your leadership team, the sequence agreed, the owners named. The written audit stays as the record.

The Review earns its keep whether or not the next step is Barking Cat. Sometimes the finding is that the work is yours to do, or belongs with someone already in the building. You get the diagnosis either way. That answer is only available from an advisor who does not earn from the build.

A specimen

Slides from a recent Review, with the client’s identity and traceable figures redacted. Every Review lands in this form: the governing thought, the constraint, the commercial anchor, and the sequence.