International Readiness is the seventh foundation. It asks whether expansion respects the market it enters, or exports the home market’s assumptions and waits for the returns. The failure cluster is Localisation Failure. Built from running these businesses across the UK, EU, US and GCC, the checks are the ones that separate demand observed from demand served.
The four checks
Is international demand served, not just observed?
Are language, payments, assortment and seasons localised?
The self-assessment runs all thirty-six checks in thirty honest minutes and nothing you enter leaves your browser. The Barking Cat Review applies them to your business by walking it as a customer does, measuring what it finds against your numbers, and naming the constraint that is actually binding.
