Download the full playbook as a PDF: fifteen pages, no form, no email, no gate.

Trust

A first-time buyer in peak is spending money with a business they may never have used, under time pressure, often on mobile, often late at night. Reviews where the customer looks for them. A returns policy they can find before they buy. Delivery information that is specific rather than vague. Trust is the accumulated absence of reasons to hesitate.

The customer test. At the single most decision-heavy moment, the checkout, have you removed every reason to pause that you control. The ones you leave in are the ones your competitor removed.

On the checklist

  • Reviews, returns policy and delivery info are findable before purchase.

Before peak arrives

This playbook is the front-end read a house can run on itself. The Barking Cat Review takes the whole house apart, shop front and back office, finds the binding constraint, and puts commercial numbers against it before peak arrives.

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